That shift to a yet smaller page size has meant a complete revamp of the typography, grid and editorial structure. This morning the latest step in The Guardian’s development arrives.ĭeveloped by the newspaper’s inhouse design team led by executive creative director Alex Breuer and deputy creative director Chris Clarke, The Guardian is now a tabloid. Both redesigns were quantum leaps, prepared for months in advance and launched overnight.

Although it seems like adapting Headline to Text would be a straightforward process, different needs in the two sizes lead the designers to find divergent solutions, and not only in the details.Since 1988’s redesign by David Hillman, The Guardian newspaper has always put design at the heart of what it does, working for a long period with Simon Esterson before 2006’s award-winning shift to Berliner format and redesign by Mark Porter. 'Guardian Egyptian Text is a capable workhorse in four weights, tuned for optimal readability at small sizes, even under quite adverse printing conditions. The optical compensations required for maximum legibility under such difficult circumstances inevitably look strange at large sizes.' - Guardian Agate Sans, Commerical Type Guardian Egyptian Text That’s because this family was carefully designed to compensate for the worst imaginable printing conditions: 6 point and below on newsprint.

'Guardian Agate Sans looks awkward and strange at 18 point, as you can see here. In spite of their simplicity, the lightest and heaviest weights still have quite a bit of personality, while the rest of the family is characterized by respectable neutrality.' - Guardian Sans Headline, Commerical Type Guardian Agate Sans

'Guardian Sans Headline is built of entirely unadorned forms, making it a typographic chameleon, combining well with a wide range of typefaces. Originally designed for use in newspapers, the family’s wide range of weights and clarity in the details give enough flexibility for all types of publication design, corporate identity, and even signage applications.' - Guardian Egyptian Headline, Commerical Type Guardian Sans Headline 'Through a blend of contemporary and traditional forms, Guardian Egyptian Headline mixes stylish Continental shapes with the no-nonsense proportions of the British Egyptian.

Guardian egyptian headline font design